I don’t know about you, but when I watch television, I’m looking for some temporary escape. Yet I notice that current programming seems to consist mainly of reality shows. If I want reality, I’ll watch the news. It isn’t my intention to pan these reality shows for there are a couple I like to watch, namely “Ghost Hunters” and “Pawn Stars”. “Ghost Hunters” feeds my interest in the paranormal, which is why I enjoy it. “Pawn Stars”, especially when they call in the experts, can be educational. I’ve learned some interesting things from these experts.
I also understand why reality shows are so popular with the networks and the cable channels. They’re cheaper to produce than shows such as “Castle” or the “CSI” franchise. But do people watch these reality shows because they find them amusing, or is it a case of hoping it’s gonna get better?
While on the topic of reality, I note there appears to be a trend toward using sports figures to shill for various products. There is a commercial for Head and Shoulders shampoo that apparently uses some football player sitting at a piano. I say “apparently” for there are goalposts visible in the background. I have no idea who the hell he is, other than he didn’t play for the Toronto Argonauts.
The other one that comes to mind, mainly because I just watched it, is for one of the poker sites. The person in this case is someone named Georges St Pierre. Okay, and what is this man’s claim to fame? According to Google, Georges St Pierre is a mixed martial arts fighter and in fact is the current welterweight champion. I also discovered he’s Canadian.
I can see using an actor or singer as a spokesperson, for they would be well-known and would (or should) appeal to a wide audience. But using a sports figure who may not be known outside his team’s home town; or a mixed martial artist would seem to restrict the appeal to a niche audience. What kind of response would some relative unknown get? Just sayin’.
Enjoy your week and remember to hug an artist – we need love too (some product endorsements wouldn’t hurt either). 🙂