I haven’t been feeling well this summer and as a result have been watching a lot of television. If you’ve read my postings before, you know I take great delight in ripping into commercials. Don’t worry, that’s coming, but first, something nice to say about an ad, as well as a comment on a series I’ve been watching.
1 – I’ve recently been watching a series on AHC called “Gunslingers” about some of the better known names from the old west. So far, there have been five episodes: Billy the Kid; Jesse James: Wyatt Earp; Wild Bill Hitchcock, and John Wesley Hardin. I’ve been struck by the similarity in the way most of these men died:
Billy the Kid – shot in the back by Sheriff Pat Garrett.
Jesse James – shot in the back by one of his own men. What’s that old lyric “the dirty little coward who shot Mr Howard laid poor Jesse in his grave”?
Wild Bill Hitchcock (how did they get “Wild Bill” from “James Butler”?”) – shot in the back of the head while playing cards. This was the origin of calling aces and eights “the dead man’s hand.”
John Wesley Hardin – shot in the back of the head while enjoying a drink in a saloon.
The sole exception was Wyatt Earp, who died of natural causes in Los Angeles in 1927. Yeah, 1927- not that long ago really.
2 – Mazda Canada has been running ads for the Mazda 3. I’ll admit I don’t really see the connection, but I like the fact they are using Canadian sports icons such as James Naismith (inventor of basketball) and Christine Sinclair (Canada’s soccer goddess) and relating their accomplishments to the Mazda’s performance.
3 – Now the not so good spots.
First, Honda Canada (and I presume Honda USA as well) has been running ads for the Honda Pilot. Before I continue, let me ask you: When you come home, do you park near the house, or at the street end of the driveway? If you’re like me, you park near the house. Not the people in these Honda commercials. Right near the end of the drive. Are there mines in the drive so they can’t go any further, or do they just want to show off their vehicle to the neighbours. Where’s the logic?
Next, Buick. Again, a question for you: If you’re at a place that has valet parking, when you want you vehicle, do you just tell the valet the make of the vehicle, or do you also tell them the colour? In this commercial, the man simply says “It’s the Buick” with no mention of colour.. You arrogant SOB to think you’re the only person who can afford a Buick. Of course, the valet isn’t that bright either or he’d use the key fob before trekking the entire parking lot. Where’s the logic?
Finally, Ford. They’ve been running ads promoting some of the safety features. In this one, we see some amber lights in the lower left corner of the windshield and the driver tells us “the flashing lights just warned me an accident could be imminent”. Excuse me, but looking out the windshield would also tell you how close you are to that pickup in front of you. You don’t need flashing lights to tell you that if you’re paying attention to the road. Once more – where’s the logic?
The Ford commercial is a good example of how the auto companies are developing huge “nanny” complexes. They want us to buy their products, yet at the same time, they are installing all these devices to protect us from ourselves, such as lane change warnings. So many devices are being installed that supposedly protect the car’s occupants that people will rely on these devices and forget such things as checking rear view mirrors. To my mind, the only really beneficial gadget added recently has been the back-up camera.
Okay, I’ve ranted and I feel better.
.Remember to hug an artist, we need love too.