Could I have some logic with that?

I haven’t picked on commercials in a while, and there are two at the moment that bother me because they appear to treat the viewer as unable to think. I don’t know for sure, but I suspect these are being shown internationally. (I have a transportation background, so to me “international” refers to Canada/US, not overseas.)

First is a spot for the Chevrolet Malibu. The vehicle is in a showroom, surrounded by a group of people. They are asked to describe the car in one word. Among the replies is “fast”. Idiot! This is sitting in a showroom, so how the hell do you know it’s fast? It could be a real slug on the road? Case in point: back in the late seventies and early eighties, the Thunderbird had a reputation for being a car that could bring it. In the years I mention, it was powered by a 2.3 litre four. I had the same engine in my ‘81 Mercury Zephyr and even with the four speed transmission I had, there is no way I could characterize it as “fast”. So how the hell can you tell, just by looks, this Malibu is fast?

 

Next is an ad for ZZZquil. Man is lying in bed and a mechanic rolls his creeper out from under the bed and says something along the lines of (and I think I’m quoting accurately here) “your car’s in terrible shape. It needs parts I’ve never even heard of. And it’s going to cost a fortune.” Okay. Number 1, if you’ve never heard of these parts, how do you know the car needs them? As an addition to this, if you’ve never heard of them, I don’t think much of your abilities as a mechanic. And, number 2, if you have no idea what these parts are, how do you know it will be expensive to replace them?

In both these commercials, which I presume are meant to be serious, the one thing lacking is logic. In the case of the Malibu, unless that man has driven one, or been beaten by one at a stoplight drag race, how does he know how fast it is? In the Zzzquil ad, well, I asked the questions in the last paragraph.

Commercials such as these two, which talk down to viewers and potential customers, do not impress me, nor probably a lot of other people. Logic may be as rare as common sense, but some of us do possess it and don’t like being treated as if we aren’t intelligent enough to buy and use the products being hawked.

Cat.

 

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Some random thoughts

Riding the bus today, my mind wandered and touched on various items.

1 – The Region of Durham is doing some serious road work at a major intersection. This of course is causing massive traffic backups and pretty much throws bus schedules out the window. The irony in that is the construction is they are installing “bus only” lanes to speed up public transit.

2 – If you were to ask Canadians the origin of Canadian English, no doubt most, if not all, would say “England”. According to a documentary I watched, they would be indirectly correct. The documentary stated that the major influence on “Canadian English” actually came from the United States, which was settled in large part by the British. Pronunciation, definitions and some nuances are all courtesy of our friends south of the 49th parallel. Spelling is a different matter. In the 1870’s, Sir John A. Macdonald, the Prime Minister at the time was the head of the government that passed a bill that made the use of “u” in words such as colour the only official spelling. So when I use that spelling for neighbour and honour for example, I’m only following Canadian law.

3 – Watching some programmes on Germany before and during WWII. Am I the only one who sees irony in the fact that the Nazis ideal was a tall, blond, blue-eyed physical specimen while neither Hitler nor his inner circle were anywhere near that ideal?

4- This isn’t exactly a random thought, but was a private Facebook message regarding a string I was involved with, and thought about during my bus ride. I think it bears repeating here:

I am horrified by some of the postings I read from my American friends regarding their troubles with housing, medical care and employment. Granted I lost a job when I came out, but someone through church told me that if I could get my Pickering taxi licence, he’d hire me. I did and he did and I drove for seven years until I was injured. Perhaps it’s the Canadian psyche, but except for the young drunk men on Friday and Saturday nights in the cab, I’ve never had a problem. As an example of what appears to be the general view (and yes I know generalities can turn and bite me in the butt), during the last provincial election campaign, not one candidate; not one reporter from any media, nor any member of the public brought up the fact that Kathleen Wynne, the Premier of Ontario, is lesbian. Everyone stuck to the issues. I think that had this been an American election campaign, her sexuality would have overshadowed the actual issues. By the way, she won and now heads a majority government. Based on my experiences over the past twenty years, I sometimes think that my brothers and sisters in the United States would consider Canada, specifically Ontario, a trans Utopia.

Not quite, but we’re working on it.

Since it’s Friday, enjoy your weekend and remember to hug an artist, we need love too.

Cat.