If you live anywhere in the Golden Horseshoe of southern Ontario or along the Niagara Frontier in New York State (and probably much further afield) you’ve seen commercials for Fallsview Casino in Niagara Falls Ontario.
Based on their recent batch of commercials, I wouldn’t go to Fallsview. If you’ve seen these three spots – the caddy; the bowlers, or the bodyguards – you know what I’m talking about. If you’re fortunate enough not to have seen them, I’ll give you a brief description.
First, the caddy. In this one, it takes place on what appears to be the final hole of a golf tournament. The golfer is lining up his putt for the winning stroke when his caddy gets a text message. Upon checking it, the caddy sees his friends have arranged a night at Fallsview Casino. This sends the caddy into a fit of celebratory yelling and screaming and ends with the caddy picking up the golf ball and kicking it somewhere off the green.
Next, the bowlers. Similar situation – bowling team all get a text about a visit to Fallsview and promptly disrupts the entire bowling alley.
The bodyguard one has to be the most irritating. Two bodyguards step out from a stage door, to make sure it’s safe for the Big Name to exit. They get a text about Fallsview and promptly start yelling and carrying on and flopping around on the red carpet.
Two thoughts on these spots. First, if these people consider visiting a casino the high point of their lives, they lead very sad lives indeed.
The second thought is this: If Fallsview Casino, or their advertising agency, think that commercials that treat viewers like idiots are going to attract people, perhaps they should think again. To me, these ads scream “If you’re dumb enough to fall for this nonsense, come on down, we’ll gladly take your money.
I object to commercials – all commercials – that try to treat me like an idiot. And these Fallsview spots certainly do that.
Since it’s December 31, I wish all my readers and followers a Happy and Prosperous 2015 and a safe New Year’s Eve.
Remember to hug an artist – we need love too.